How can the very walls around us become warriors in the fight against climate change? Beth McDaniel, president of Reactive Surfaces, joins me to discuss this question and more, revealing how they’re revolutionizing paints and coatings by adding biological molecules. These aren’t your average wall dressings; we’re talking surfaces that combat viruses like COVID and even help remove CO2 from the atmosphere with the help of algae. Beth’s passion is palpable as she delves into the inspiration behind these innovations and the pivotal role they play in our environmental battle.
The journey to pioneer carbon removal technologies is fraught with challenges, something Beth knows all too well. Our discussion shifts to the nitty-gritty of developing such groundbreaking solutions – the scrupulous science, the intensive validation, and the elusive quest for investment. We dissect the nuances between mitigating carbon and outright removing it, underscoring just how crucial our work is in the global context. And with the XPRIZE competition in our sights, we ponder the monumental impact a win could have for the planet, and for businesses striving to be a part of the solution.
As we wrap up, I’m left reflecting on the synergy that’s needed to make strides in carbon sequestration. Beth and I explore the potential for collaboration in an industry where combining forces could be the key to unlocking greater potential, both technologically and financially. Her sage advice to budding entrepreneurs in environmental sustainability – resilience, financial savvy, and an unyielding commitment to your vision – resonates deeply. It’s a heartfelt sign-off as I thank our listeners for joining us on this journey and tease the riveting topics we have on the horizon. Stay subscribed, and together, let’s continue to tackle the environmental challenges that define our times.
https://www.linkedin.com/in/beth-mcdaniel-00a9895
https://reactivesurfaces.com