In this episode of The CTO Show with Mehmet, Mehmet sits down with Peadar Coyle, Co-Founder and CTO of AudioStack, to explore how AI is transforming audio production from a creative craft into scalable infrastructure.
Peadar shares how AudioStack built production-grade AI systems for media and brands worldwide, why audio is becoming a systems problem, and how founders and CTOs can balance speed, quality, and creativity in the age of generative AI.
From programmatic advertising in the UAE to shipping daily in fast-moving startups, this conversation dives deep into the technical, strategic, and cultural realities of building AI-powered platforms.
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👤 About the Guest: Peadar Coyle
Peadar Coyle is the Co-Founder and CTO of AudioStack, an AI-native audio production platform serving global media and entertainment companies.
With a background in data engineering, open-source development, and philosophy, Peadar brings a rare blend of technical depth and human-centered thinking to AI systems design. He is passionate about building reliable, ethical, and scalable infrastructure for creative industries.
https://www.linkedin.com/in/peadarcoyle/
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🔑 Key Takeaways
• Why audio production is shifting from “creative workflows” to “AI infrastructure”
• How AI accelerates creativity instead of replacing it
• The importance of shipping small, fast, and safely
• Why observability and human-in-the-loop systems still matter
• How to scale generative AI without losing trust
• What founders get wrong about “AI prototypes vs real products”
• How to build strong engineering culture in fast-changing environments
• Why the last 10% of AI products is still the hardest
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🎯 What You’ll Learn in This Episode
• How AudioStack automated large-scale localized audio campaigns
• How to balance customer demands with technical quality
• How CTOs should rethink productivity with AI agents
• What “production-ready AI” really means
• How AI is changing product, engineering, and leadership roles
• Why creativity remains a human advantage
• How to prepare teams for continuous technological change
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⏱️ Episode Highlights & Timestamps
00:00 – Introduction & Peadar’s background
02:00 – Why AudioStack was founded
03:30 – Audio as infrastructure vs creativity
05:00 – How AI accelerates creative iteration
07:00 – UAE use case: Programmatic localized ads
09:00 – Orchestration, latency, and reliability challenges
11:00 – Observability and human-in-the-loop AI
14:00 – Evaluating AI systems in production
16:00 – Ethics, copyright, and trust in generative audio
18:30 – Shipping fast: Engineering culture at AudioStack
20:30 – Balancing customer needs with technical debt
23:00 – Building culture in the AI era
26:00 – How CTO roles are changing
28:00 – Product + Engineering convergence
30:00 – What makes great audio in the future
32:00 – Advice for founders in creative AI
35:00 – Final thoughts and recommendations
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📚 Resources Mentioned
• AudioStack Platform: https://www.audiostack.ai
• Claude Code & AI Agents
• AI Evaluation & Observability Tools
• ISO/IEC 42001 (AI Management Systems)
• SOC 2 Compliance Standards