Tokenization has moved beyond hype. The real opportunity is no longer in creating tokens, but in building the infrastructure that allows real-world assets to operate at scale.
In this episode, Mehmet speaks with JP Worrell, Co-Founder and CPO of Blubird, about the evolution of Web3 from speculation to systems. They explore why most tokenization projects fail, how modular infrastructure changes time-to-market, and why compliance, trust, and operational systems are becoming the true moats in the space.
The conversation also dives into AI’s role in Web3, the shift from ICO-era hype to real assets, and what it takes to build scalable, institutional-grade platforms in a rapidly maturing market.
⸻
👤 About the Guest
JP Worrell is the Co-Founder and Chief Product Officer at Blubird, a platform focused on building the infrastructure layer for tokenized real-world assets.
With over two decades of experience across enterprise systems, fintech, and blockchain, JP has been active in the Web3 space since 2016. At Blubird, he focuses on enabling institutional-grade tokenization through compliance, governance, onboarding, reporting, and lifecycle management.
⸻
🚀 Key Takeaways
• Tokenization alone is not enough, infrastructure is where long-term value is created
• Most projects fail not because of tech, but due to lack of market fit and distribution
• Modular platforms dramatically reduce time-to-market from months to weeks
• Compliance, governance, and reporting are critical for institutional adoption
• Real-world assets differ fundamentally from NFTs and speculative tokens
• Infrastructure creates operational trust across issuers, investors, and regulators
• AI will play a supporting role, especially in compliance and decision-making workflows
• The Web3 market is maturing, but still far from fully developed
⸻
🎯 What You’ll Learn
• Why tokenization is shifting from hype to infrastructure
• How modular systems are transforming Web3 development
• The biggest mistakes founders make in the RWA space
• What makes a tokenization platform scalable and compliant
• How regulators view trust in tokenized assets
• The role of AI in Web3 platforms and infrastructure
• The future of tokenization in real estate, commodities, and beyond
⸻
⏱️ Episode Highlights
00:00 – Introduction and JP’s background
01:00 – What Blubird is building in tokenization infrastructure
02:00 – Why infrastructure matters more than tokens
03:00 – From bespoke tokenization to modular systems
04:00 – Common mistakes founders make in Web3
05:00 – Explaining tokenization using Web2 analogies
06:00 – Real-world asset examples and use cases
07:00 – What is defensible in tokenization platforms
08:00 – Speed, scale, and time-to-market advantages
09:00 – Compliance, KYC, AML and institutional requirements
10:00 – Trust, regulators, and infrastructure layers
11:00 – Impact on investor confidence and adoption
12:00 – Government use cases and institutional focus
13:00 – Tokenization as a fundraising tool for founders
14:00 – Why infrastructure alone is not enough
16:00 – Market fit, GTM, and why projects fail
18:00 – Blockchain choice vs business fundamentals
19:00 – The role of AI in tokenization platforms
21:00 – Product leadership in Web3 vs Web2
24:00 – Emerging use cases beyond real estate
26:00 – Lessons from ICOs and market evolution
29:00 – Why the market is maturing but not mature
31:00 – Parallels between Web1, AI, and Web3
34:00 – The future “ChatGPT moment” for tokenization
35:00 – Final thoughts and where to connect
⸻
🔗 Resources Mentioned
• Blubird: https://www.getblubird.com/
• JP Worrell on LinkedIn: https://www.linkedin.com/in/gpworrell/